## How to Use and Build UTM Parameters at Scale

by [Craig Jordan](/content/author/craig/ "Posts by Craig Jordan"/index.html)

As marketers we all know the ubiquity of Google Analytics, especially for SMBs and startups. In fact, 63% of the Fortune 500 now use the platform. Put simply, it’s everywhere (including this blog). For as great as Google Analytics is at telling you about your traffic,...